Sunday 29 April 2012


http://www.youtube.com/watch?v=9a_D-azUogg&feature=fvst

Just did a simple search in a youtube and this was the 'most hit' video,
despite the cheesy song choice the facts and imagery, are quite mind blowing in the sense that
how young the workers are, how little they get paid, their conditions and most strange to me the companies that use them. I see the big brands such as nike as these very powerful brands that have impacted the world in a good way allowing sporting athletes to be at their best in global events however they hide away their darker side.

I never knew how deceiving brands were in their image.
I've further gone on to realise that change doesn't look evident as even a recession can't stop us from indulging in products and brands merchandise.

Its all very worrying.

- Ben

1 comment:

  1. It is a very worrying problem and unfortunately, not one that will be able to be solved easily.
    In the Corporation documentary it shows that workers tasks are broken down into 100ths of a second, roughly they are given 6 minutes to make a shirt. And are paid around 60cents for a jumper that sells for $125 in the States.

    It is obviously a massive problem, but people don't really seem to care, because it's cheap clothing. Even though they know why, when faced with a new pair of shoes or whatever for £5, all traces of guilt go out of the window, its like consumerism actually consumes us in those moments and all you can think is 'I need this product'
    I wonder if it's some sort of evolved human instinct like flight or fight. The need have a good reputation, to be the most desirable, to possess things drives us and makes us forget anything else.

    Obviously, you wouldn't get away with such things here, but because it's in another country you can push it to the back of your mind, or even go as far to say, 'it's so far away, it's nothing to do with me, not my problem."

    What i don't understand is that it's brands that HAVE money that are doing this, HUGE brands that could afford to pay workers decent wages. The problem is that these people NEED that money, no matter how little and so are willing to do just about anything. Businesses exploit this, if you don't work faster and harder then you'll have no job and no money, you won't be able to feed yourself or your family.
    It's really just massive blackmail but the businesses get a ridiculously fast production line for no money.

    Is the corporation (as a legal person) liable for this? Or is it the CEOs etc.?

    It is a really worrying problem.
    ...and that music was really cheesy.

    - Claire

    ReplyDelete