http://www.tuaw.com/2011/05/17/bbc-loving-apple-looks-like-a-religion-to-an-mri-scan/
Secrets of the Superbrands was a BBC3 documentary that aired last year and revealed something really interesting,
When put in an MRI scanner, brands stimulate the same part of the brain as religious imagery does.
Unfortunately, as the programme was aired over a year ago it is no longer available to watch. :( But still I find the concept really interesting.
- Claire
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